The right estate agent won’t just handle the sale of your property and all the paperwork that goes with it; they will also offer support when it comes to marketing your property.
In almost all cases, gaining traction early on is vital. As soon as a property becomes available, you want to start attracting and connecting with prospective buyers, or else risk the property becoming stagnant and unappealing.
As such, marketing is crucial. And that’s where leading estate agents in Dagenham and across other parts of Essex come in. With access to databases of prospective buyers, leading market research, and a plethora of online and offline marketing tools, here are some of the best ways to market a property with the support of your chosen estate agent…
1. High-Quality Images, Taken Inside and Out
Any property launch starts with good imagery. A potential buyer wants to be able to visualize the space and its potential before they even consider scheduling a property visit – which is where high-quality photos come in.
Scheduling a professional photographer who will take photos of both the inside and outside of the property is key, balancing the different rooms and spaces and making your property look its very best. Some tips straight from our leading estate agents include staging the room so it feels homely but not too full, and taking photos in the morning or at golden hour depending on how sunlight falls on and inside your property.
2. Target Popular Property Listing Sites and Search Engines
Once you’ve got your album of marketing photos, you need to know where to use them. Most estate agents will bridge the big online property sites and search engines with smaller and more localised activity, helping you to gain traction from those who search more broadly as well as those who are targeting a specific location.
Tapping into the big property sites is a no-brainer for marketing, as it facilitates comparison and lets prospective buyers view your property within the local landscape.
3. Direct and Localised Marketing Techniques
The best estate agents will spend time targeting the local market through a combination of online and offline activity. Window displays, email listings, and marketing brochures which are available in the estate agent’s office and to those booking a viewing, all play a part in keeping the property front of mind and helping it gain that traction.
4. Good Follow Up
Finally, marketing a property isn’t just about raising awareness of it but also following up on any and all inquiries from interested buyers. Scheduling viewings and show rounds, fielding offers, and managing negotiations are all part of the journey to selling your property – with the right estate agent offering support at every stage.
Get in touch with your local estate agent to find out how they will help you sell your home.