Every time we go shopping or we buy some stuff that we need, there are two things that we always put in mind: quality and price. We make sure that all the items we buy are of high quality while making sure that the price doesn’t exceed our budget. This way, we are certain that our expenses are worth it and that what we bought will last long. Yes, the seal of excellence is very much important for all the items we buy. This even explains why most people prefer to buy those that are branded because they are assured of the quality.
As a matter of fact, some even prefer to buy imported products with the thought that these have excellent quality. But we also have to bear in mind that not all imported items are of good quality. With this, Taiwan, through its Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA), has organized and implemented a campaign that would help us Filipinos to identify which products are the best.
The Taiwan Excellence Award
Taiwan Excellence is a campaign that recognizes high-quality Taiwanese brands, guaranteeing their superior quality and value. In order to qualify to this award, a certain product undergoes rigorous screening process by an international panel of judges to see to it that they could pass the highest standard.
Most of the products that we use from the categories of consumer and business IT, fashion, arts and culture, sports, education, transportation, and others could be part of the campaign as long as they are Taiwan based. The products are then rated based on its R&D, design, quality, and marketing. Only products that meet the standards and pass the evaluation will be given the Taiwan Excellence Seal. Aside from that, Silver and Gold Awards were given to selected products. There will be thirty winners wherein only ten could receive the Gold Award and the remaining finalists will receive the Silver Award.
Excellent Lifestyle for Filipino Consumers
We are very happy that the products with the seal of excellence can be purchased in the Philippines. Those products includes the brands iAcer, Asus, BenQ, Draytek, HCG, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym, Transcend, and others. These were part of the 56 excellent brands under the Taiwan Excellence campaign that they launched in the country this 2014. For sure, we no longer just settle for Taiwan products that aren’t of assured quality because we already know that only those with the seal are the best among the rest.
With the theme, “Excellent Lifestyle” the campaign could help the Filipino consumers to purchase products wisely. Doing this will allow us to get excellent products that will help us in our daily activities both in the home and in the office.
Also, this will give a better perspective to the consumers about Taiwan products. With the Taiwan Excellence, buying will be easier and we could make educated purchases that we will be happy about.
Brief History of Taiwan Excellence
So, the next time you buy products from Taiwan, don’t forget to look for the seal of excellence. Be a smart buyer!
